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This collaboration is with two perfumes. Gucci Bloom and Zeus by Kelsey Berwin. Firstly I am going to review the Zeus and I will get my sister's opinion on the Gucci Bloom. 


Zeus is a softer version of the modern man fragrance, meaning, it has similarities with Sauvage and Invictus but isn't as loud, sweet or piercing as those. From these three, I actually find it closest to Invictus, so might be good for someone that almost likes Invictus but just needs something more restrained. Smell starts to show its real notes after 5 to 10 minutes. It is definitely a casual smell rather than a special occasion. I usually spray it in the morning and it lasts all day at work even better from some other luxury brands. I highly recommend it if you want to try something very unique.

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Gucci Bloom – the latest feminine fragrance from the esteemed luxury house of Gucci and it is causing quite the stir. Billed as evoking a type of Eden, Gucci Bloom is a white floral created to unfold like its name. It’s a white floral that boasts a trio of beautiful floral notes, with tuberose, jasmine and rangoon creeper (a type of Chinese honeysuckle) to create a bohemian bloom that treads the tightrope between vintage and modern.


As one might expect from a fragrance that bears the name ‘Bloom’, Gucci Bloom is distinctly floral right from the outset. Initially, there is a lot of greenery amongst the blooms, with the idea of vivid leaves and stems taking centre stage, with just a hint of sweet citrus (maybe mandarin) to bring a few drops of sparkle to the tips of the flowers. There’s a coolness too – a menthol-like iciness that is entirely evocative of tuberose, the leader in Gucci Bloom’s triumvirate of flowers.


Then you get the full force of the white flowers. They are creamy, sweet, heady, symphonic and fresh. What most people will notice is just how lightly they are used, allowing for the full intensity of their scent to shine through, albeit in a wispy, breezy way. This creates an unusual type of white floral – one that smells of the fullness of white flowers without any of the heaviness. It’s incredibly well put together!

Gucci Bloom is a beautiful fragrance. It is so much more than just a modern white floral, a style that is often vapid, sanitised and lacking in personality, but at the same time it isn’t a heady or animalic floral of the old school – it’s just perfect. Right from the spot-on shade of blush that adorns the ‘70s bakelite-style bottle, through to the vintage floral print of the box and the simple name, oh and not to mention the gorgeous fragrance itself, Gucci Bloom is truly wonderful. Now I cannot wait to see what Gucci does next!

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